Allan Ohr - Av-Nor

Format: Rebranding and advertising campaign
Client: Av-Nor
Technique: Digital Illustration, Storyboarding, Animation
Animation and design: Knæpp
Sound design: Åberg Audio
Year: 2025

Av-Nor approached Knæpp about a potential rebrand, and an ad campaign about how they solve their client's problems, with a humorous twist. They wanted to do something very different from their competitors, and as soon as the words "like old cartoons" came up, my interest was piqued. We ended up producing 2 short animations, with potential to extend the universe further in the future.

We opted to blend 2D illustration with 3D models, and worked to get as much of a seamless blend as possible. With inspiration from older cartoon series such as Ren & Stimpy, we went for a more simplified style in wide-shots, contrasted with detailed close-ups - and old fashioned title cards.