Format: Cocktail Labels
Client: Hammerhead Brewery
Technique: Digital
3D visualization: Joakim Ulseth
Year: 2023
Client: Hammerhead Brewery
Technique: Digital
3D visualization: Joakim Ulseth
Year: 2023
Hammerhead was launching a new series of canned cocktails, and wanted a fresh coat of paint for it. We wanted to carry on with the strong illustrative look found in the craft-beer field, but soften the image a bit, and ride the line to where we didn't alienate the existing target audience, but would be welcoming to a new one.
The series is called Seabreeze, and the graphics are designed around the theme, with background shapes depicting a hybrid of wind and water. We also opted to couple the ingredients on each cocktail with creatures 'of the wind', like birds and various insects - as they gave the visual vibe we wanted for the product.
![](https://cdn.myportfolio.com/294c5e562ca8e29b902412976d0d60ae/3498c923-d19c-4118-9116-39139b10d8c5_rw_1200.jpg?h=689f04bc36748f70ec0e71c71e546d8e)
![](https://cdn.myportfolio.com/294c5e562ca8e29b902412976d0d60ae/853acb4a-d5e0-4e2c-9cf3-c6c8c8350681_rw_1200.jpg?h=cb028949ce4672f0eee10dac232fd5cb)
![](https://cdn.myportfolio.com/294c5e562ca8e29b902412976d0d60ae/4c140808-30f4-4154-a527-bce96784e15e_rw_1920.png?h=1d5a0f1f472ea60b0965067b2670444e)
![](https://cdn.myportfolio.com/294c5e562ca8e29b902412976d0d60ae/6c20a4c3-26b9-401f-8a16-e5287af3ed93_rw_1920.png?h=4c052da7863e3358c7ddd0c9b1f71c29)
![](https://cdn.myportfolio.com/294c5e562ca8e29b902412976d0d60ae/a91a96cf-c55f-4426-8db1-56983e2fe592_rw_1920.png?h=fd71564e8513b571b6466f7d79e1bff5)
Copyright 2023 Hammerhead Brewery